Prologics Outpatient Radiation Therapy Centers

The development of a new radiation therapy center is a huge undertaking. In fact, the initial capitalization of a center with one or two linear accelerators averages $4 to $8 million. This capital is required to buy or lease the building, purchase equipment, build the vault(s), fund the tenant improvements, purchase furnishings, hire staff and fund the start-up phase of the venture until cash flows. We know how to make these ventures profitable by securing a referral base, running an efficient operation and ensuring payments from third-party payers.

The challenges to starting a center include meeting complex regulatory compliance laws, developing a deal structure that works for all parties, gaining access to capital, finding the right radiation oncologist, obtaining payer contracts, developing a competitive advantage, attracting and retaining experienced staff and operating the business so that it continues to attract patients.

Our development process is comprised of a number of steps. The first step is to conduct an analysis that determines the realistic financial feasibility of a center. If feasibility is determined, the next steps are to develop relationships with key customers, formulate a detailed business plan and source competitive capital. If a strategic plan is established, the next steps are to generate a letter of intent and definitive documentation, establish timelines for the project and assign a site manager to develop the project. This manager will implement the business plan, which includes the marketing, operations, reimbursement and financial strategies for the center.

Prologics currently operates the Northern Ohio Regional Cancer Center in Brookfield, Ohio. To learn more about the center, click here to visit the website.

IMRT/IGRT Services